Pages

Tuesday, October 18, 2011

Tucker - death of the man and his dream

This is a highly entertaining movie based on the life of Preston Tucker and his efforts to produce and market the 1948 Tucker Sedan.

The story describes how Preston Tucker managed to develop the prototype of a car designed to compete with the big-three automotive companies. Filled with boundless optimism and drive, he persevered even though the political machinery was manipulated to put him out of business.

Eventually, though he won the court cases against him, he failed to realize his vision of a new kind of car company dedicated to safety and design driven innovation.

Though this tale is an inspiring one, it should also been seen as one offering ample examples of how not to underestimate the power of incumbent entities - especially if you openly declare that you are trying to supplant them.

In this sense, Tucker appears to come across more of a salesman rather than an innovator and would have benefited from "Darwin and the Demon". He was engaged in developing innovative approaches to marketing during the early phases of the product life-cycle - he could have benefited from waiting for the right product phase.

To summarize, he successfully sold the public on his vision, made promises he did not keep, prematurely alarmed his powerful competitors who, helped by his fatal hubris, figuratively &  literally buried the man and his dream.

1 comment:

  1. There is much to be said for stealth during a business launch and for finding ways to work around a competitor's entrenched position vs attacking them front and center. Could Tucker have gotten as far as he did against the competition without public support? What did he accomplish?

    ReplyDelete