The story describes how Preston Tucker managed to develop
the prototype of a car designed to compete with the big-three automotive
companies. Filled with boundless optimism and drive, he persevered even though
the political machinery was manipulated to put him out of business.
Eventually, though he won the court cases against him, he
failed to realize his vision of a new kind of car company dedicated to safety
and design driven innovation.
Though this tale is an inspiring one, it should also been
seen as one offering ample examples of how not to underestimate the power of
incumbent entities - especially if you openly declare that you are trying to
supplant them.
In this sense, Tucker appears to come across more of a salesman
rather than an innovator and would have benefited from "Darwin and the
Demon". He was engaged in developing innovative approaches to marketing during
the early phases of the product life-cycle - he could have benefited from
waiting for the right product phase.
To summarize, he successfully sold the public on his vision,
made promises he did not keep, prematurely alarmed his powerful competitors
who, helped by his fatal hubris, figuratively & literally buried the man and his dream.
There is much to be said for stealth during a business launch and for finding ways to work around a competitor's entrenched position vs attacking them front and center. Could Tucker have gotten as far as he did against the competition without public support? What did he accomplish?
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