This sometimes left innovators with little option other than
to bootstrap their projects by pooling together small loans from friends,
family and more often than not high interest credit card debt.
Kickstarter is an innovative platform that breeds other
innovations.
It provides a platform for entrepreneurs to pitch their idea
to the public at large. Those in the crowd who like the idea can then support
it through small donations. The entrepreneur may in turn promise such supporters
anything from a note of thanks to the final version of the product at a reduced
price (often free).
The product campaigns typically last for defined periods of
time and have defined fund raising goals. If the fundraising goal is not met,
then none of the supporters get charged and are free to support other ideas
with the same dollars. This helps ensure that you do not back ventures that
don't have enough support (i.e. prevents your money from being wasted).
I would not be surprised if one day, an inspired entrepreneur chose to use Kickstarter to raise sufficient funds to out-innovate Kickstarter -leading
to Kickstarter's eventual demise.
Such a failure would be the ultimate & final proof of
Kickstarter's success.
My friends, go forth, explore, be inspired and eventually raise your funding at Kickstarter.com
Excellent find! Thanks. Please pass it along in our next class.
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