The genius of Hubspot

Hubspot is a concept more than a company. It is a vision executed with relative perfection. It serves as the best example of what a properly implemented inbound marketing plan and vision can do for a company's success and growth.

Through the careful use of blogs that seem authoritative, use of words like founder, expert, guru when referring to the founders, by linking blogs about other people who may be known as founders, experts, gurus, hubspot has become the premier example of how to successfully practice what you preach.

But what do they really deliver for their customers? Are many of the blogs their partners write truthful and free of conflict of interest? As an example, here is a blog post by a company Kunocreative that talks about why you should upgrade to Hubspot Enterprise.  To quote the author:

"Maybe "Enterprise" should be called "Turbo" instead, since these tools can help your company rapidly expand sales volumes and reduce time-to-sale significantly."

But is this an unbiased view from a company that has used Hubspot technology to increase its own sales? Not really. Kunocreative is a "Hubspot Certified Partner" which benefits if a customer buys Hubspot Enterprise product.

Hubspot is a collection of ideas and concepts. It is overhyped and overblogged. It may be useful as long as it does not detract companies from being focused on developing their core technology.

It may seem to promise manna from the heavens through inbound marketing but caveat emptor.

If you are not careful, then only thing that will be inbound will be a bunch of bills from Hubspot & its partners rather than customers.